Week Five....

This week focused a lot on getting our final project together, doing some SM comparisons (interesting), and some research on Google. Google is the company pretty much every other company aspires to be. They love their employees which comes through in everything they do. Our final project will be implementing some SM strategies for the Chicago Institute of Advanced Bariatrics. They have a great new marketing campaign recently launched in June 2012, but surprisingly no SM tools as a part of it. We have discussed a Facebook page, possibly Twitter, and a few others. Because it can be a sensitive topic, this may determine what tools we use and why. It should be interesting!