Project stuff....

This week has really been all about the final project. We are pretty much starting from square one since the company we chose has zero SM strategy. Maybe we should have rethought that :-) We started analyzing who the target market is for the Chicago Institute of Advanced Bariatrics services, and then compared that to certain demographics of SM that we are considering implementing. For example, Twitter may be too "young" for the target market of CIAB. Time will tell on that however. It's also important that we don't get too broad on our topics, and keep the project streamlined, otherwise we will be looking at a huge mess of slides with no focus...... also took a look at some more crim defense blogs in relation to the week 6 discussions. I'm surprised there aren't many in the Chicago area. Perhaps that will be something I focus on once class is over. Maybe there is a need there?